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Programs for Main Street Business Owners

Main Street Facade Challenge Grant Program now open to all buildings in the Main Street District that include commercial activity. Matching grant funds up to $5000 available.  Click Here for Guidelines. _____________________________________________________________________________

New Golden Bloom Awards Program: The Easton Main Street Initiative aims to “GREEN” the downtown with a new “Golden Bloom” Awards program. The monthly “Golden Bloom” award will recognize Downtown Easton business owners who make a positive impact on the streetscape by beautifying their storefronts with live flower plantings, greenery and trees. The Easton Main Street Initiative’s Design Committee will select the “Golden Bloom Award” winner each month. The first winner will be announced at the end of May 2009. Mayor Sal Panto Jr. will present the award in a short ceremony to be held at the site of the winning business.


Did you Know?  79% of a potential customer's decision to enter your business is based on the appeal of your storefront?  Trees, greenery and flowers all bring a sense of energy to the streetscape and welcome visitors to come INSIDE your place of business.


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Join Main Street's "Open Sundays" Business Referral Program.
Download the flier HERE


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New! 2009 Signage Grant Program

Matching Grant Program--- Receive up to $1500 for the purchase of a new sign for your business.

Dowload the Guidelines Here

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Stay Tuned for details on the next "Discover Downtown Easton" Business Fair which is planned for Fall '09 in Lopatcong, Township, NJ 

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  Benefits of Doing Business in Downtown Easton- 2009

1.) Façade Improvement Programs Main Street Façade Grants-Matching Grants up to $5000 GEDP Façade Loans- 0% interest loans available to businesses located in targeted areas 

2.) Business Improvement and Development Loans GEDP offers 2% interest loans up to $30,000 for businesses relocating to or located in the City of Easton   

3.) Free Business listing on www.eastonmainstreet.org Website listing includes location, phone and web link plus an opportunity to have your business featured as the Business of the Month. Free Posting of Events on website Events Calendar 

4.) Low cost listings in Downtown Visitor’s Guide and on kiosk directory in Centre Square. 

5.) Marketing support- positioning ads placed in local, regional and national periodicals.


6.) Public relations support for company press releases and placement of articles with positive impressions of downtown Easton. 

7.) Free Business Builder Packet which includes Media Contact List 

8.) Management of First Weekends and support of other downtown events. Free advertising opportunities for First Weekends. 

9.) Political advocacy of issues concerning downtown businesses 

10.) Business assistance for new and expanding businesses 

11.)  Free quarterly business seminars sponsored by the Easton Main Street Initiative 

12.) Quarterly Merchant Roundtables 

13.) Readily available police assistance provided by full-time downtown “Beat” Officer.

14.) "The Main Street Minute"Bi-weekly E-Updates listing business opportunities and info. on upcoming events. Opportunity to advertise your business events and happenings in our bi-weekly community E-Update   

15.) Participation in the Lafayette VIP Second Saturday and the VIP of the Week retail promotions. 

Business Owner Resources:

  1. City of Easton www.easton-pa.gov 
  2. Easton Business Association www.eastonpa-eba.org
  3. Greater Lehigh Valley Chamber of Commerce www.lehighvalleychamber.org
  4. Small Business Development Center (SBDC) www.lehigh.edu/sbdc 
  5. The Rising Tide Community Loan Fund www.therisingtide.org