| Resource and Information Page For Business Owners |
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Business Owner’s Information Page and Business Builder Kit
Hello Merchants, ![]() Business Builder Kit
Tools for Building your Business in the City of Easton Resources for Easton Business Owners
Easton Elected Officials City of Easton Phone List Knowing Your Town Special Events Calendar Change For Meters "Discover Downtown Easton" Application Easton Farmer's Market The Easton Business Association Professional Organizations The Lehigh Valley Convention and Visitors Bureau Open Sundays 9-5 Keeping Pace with Today's Consumer and Maximizing Business Referrals Increasing your Sales using your Computer Open Flags Press Releases and Media Contacts Easton Ambassadors Check this page frequently for marketing opportunities, upcoming business seminars and roundtable discussions, business fairs and the latest copy of the business e-update.
Promotion & Marketing Opportunities
Main Street Programs for Business Owners
![]() We Make Change for Meters Easton Main Street will provide attractive window signs promoting the program to customers if businesses will provide the quarters. This program serves as another effective tool for marketing shopping and dining in downtown and increases customer traffic. Main Street Minute Winter 2011 Business Owners' Roundtable Tuesday January 25th 2011, 8:00 am at Third Street Cafe, N. Third Street Street in Easton, PA Get your year off to a great start! Join us for a morning of networking, marketing and discussion regarding important issues that impact business in downtown Easton. Learn about upcoming marketing opportunities and events in downtown Easton. Come share your concerns and ideas at this productive quarterly meeting of downtown Easton merchants. More info. Call: 610-330-9942 Small Business Seminar Marketing in a Tough Economy – making the most of your marketing dollars Presented by Tracey Werner of Blabbermouth Communications Monday February 7th 2011, 8am at the Easton Main Street Initiative Office, 35 S. Third Street $10 Registration Fee. Please RSVP 610.330.9942 Highlight your business with a Main Street OPEN flag! Just $40 and available for purchase through the Easton Main Street Initiative Office. Call: 610-330-9942 Main Street Facade Challenge Grant Program now open to all buildings in the Main Street District that include commercial activity. Matching grant funds up to $5000 available. Click Here for Guidelines. Easton Farmer's Market Interested in becoming a vendor or sponsor of the EFM? THe Easton Farmer's Market was recently honored by the National Farmer's Market Coalition in 2011. The farmer's market has been present in the Easton community since the city's establishment in 1752 and remains one of the proudest examples of Easton's identity. For more information on how to participate, Check out the EFM here. Easton Business Association The EBA offers a program for those in the local commerical district. The program is a volunteer program that offers free membership into the Easton Merchants Association and benefits and promotions to local business owners. Included in their promotion of the downtown is the EBA's All Access Pass, a guide to local businesses and the services and discounts they offer to the consumer. If you are interested in learning more about the EBA or are interested in a membership please visit their website at: http://www.eastonow.com/ Small Business Initiatives to Increase your Presence in the Downtown
![]() Did you Know? 79% of a potential customer's decision to enter your business is based on the appeal of your storefront? Trees, greenery and flowers all bring a sense of energy to the streetscape and welcome visitors to come INSIDE your place of business. Here are three helpful Tips to enhance your storefront: 1.) Litter-Free Sidewalks Sweep your sidewalk at least once a day, Watch for those pesky cigarette butts!
2.) Sparkling Clean Windows Clean windows are KEY in attracting new customers. No time? Hire a local service! (For more information on available services in the area please contact the Main Street Office for additional resources) 3.) Outdoor Plantings Potted flowers, window boxes, hanging baskets and tree-well plantings add a warm welcoming feeling! Learn about the Easton Ambassadors Program and the work they are doing in the Easton Community to keep our street clean and safe! Signage Grant Program Matching Grant Program--- Receive up to $1500 for the purchase of a new sign for your business. Dowload the Guidelines Here Benefits of Doing Business in Downtown Easton and Resource Pages
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Business Owner Resources: 1. City of Easton www.easton-pa.gov 2. Easton Business Association www.eastonow.org 3. Greater Lehigh Valley Chamber of Commerce www.lehighvalleychamber.org 4. Small Business Development Center (SBDC) www.lehigh.edu/sbdc 5. The Rising Tide Community Loan Fund www.therisingtide.org 6. Lehigh Valley Vistor's Bureau http://www.discoverlehighvalley.com/ |





