Digital Economic Corridors – Why Online Visibility Matters
In order of priority, here’s what your business should be doing to ensure online visibility:
Yelp: Getting your business accurately represented on Yelp gives you a two-fold benefit: Not only do you appear on one of the web’s largest review sites, but you can also check off your business appearing in Apple Maps. Apple Maps is the equivalent of Google Maps but for Apple products, and they pull directly from Yelp for their listings. Further instructions on how to set up a proper Yelp profile can be found by clicking here.
Apple Maps Connect: To further connect with Apple, claim you small business listing directly with Apple through their newly launched Apple Map Connect. The service is simple, designed for one off listings for the business owner or someone acting on their behalf. The process requires an Apple ID to login and then takes you through a 5 screen process to phone verify your business, add the street address, adjust the pin position, add category, hours and social media links (for additional information and verification). Further instructions on setting up your Apple Maps profile can be found by clicking here.
Yahoo! Local: Yahoo’s local business pages still show up frequently in search results, often on the first page, so they are worth paying attention to. Thankfully, Yahoo! makes it easy to claim your business’ page online and add some valuable content for free. Click here for the Yahoo! Local guide.
Citysearch: As one of the first online review sites for consumers, Citysearch remains relevant today across most industries but especially with personal services like salons and chiropractors. They allow businesses to include many profile enhancements for free. Learn more on getting your Citysearch profile setup correctly by clicking here.